Target 1: By 2025, more Malaysians are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably.

In keeping with Malaysia’s commitment to conserving its biological diversity, the Malaysian government has set the national biodiversity Target 1 to raise awareness across all segments of society, nurture youth participation as well as engagement with legislature and judiciary. Creating public awareness across the country to drive community behavioural change is the foremost step in order to address biodiversity loss. Through a better understanding of its values, Malaysians will be more motivated to conserve and use biodiversity sustainably.